The Success Story of Flipkart, Case Study, Everything About

The Success Story of Flipkart- E-commerce, short for Electronic Commerce, involves buying and selling products online by exchanging digital funds and data. While popular online marketplaces like Flipkart, Amazon, and Alibaba are well-known examples, it also includes activities such as online auctions, ticketing, and payment gateways. The COVID-19 pandemic has impacted various industries worldwide, including education, health, retail, transport, and tourism.

However, the e-commerce sector has experienced significant growth during the pandemic. Lockdowns have made online shopping a necessity rather than an option, leading to a surge in users relying on it for its availability, convenience, and safety. One standout e-commerce company that has thrived during the pandemic is Flipkart. Starting as a small online bookstore in 2007 within a two-bedroom apartment in Koramangala, Bengaluru, it has grown to become one of India’s largest companies, showcasing the potential for success among Indian startups

The Success Story of Flipkart

The success story of Flipkart is a remarkable journey that began in 2007 within the confines of a two-bedroom apartment in Koramangala, Bengaluru. Founded by Sachin Bansal and Binny Bansal, who were not related but shared a common vision, Flipkart started as an online bookstore. Their determination and innovative approach soon led to its transformation into one of India’s largest e-commerce giants. Flipkart’s success can be attributed to several key factors. Firstly, it tapped into the growing demand for online shopping in India, offering convenience and a vast array of products at competitive prices. Secondly, the company’s relentless focus on customer satisfaction, demonstrated through efficient delivery services and responsive customer support, helped build trust among consumers.

Furthermore, Flipkart displayed adaptability by diversifying its product offerings, including electronics, fashion, and household goods, expanding its reach across various categories. The company also took the lead in pioneering the “Cash on Delivery” payment method, addressing the issue of online payment reluctance in India. In 2018, Flipkart achieved a significant milestone when it was acquired by Walmart, one of the world’s largest retail giants, in a deal valued at $16 billion. This acquisition not only provided Flipkart with access to extensive resources but also solidified its position as a major player in the global e-commerce landscape.

The Success Story of Flipkart

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The Journey of Success story of Flipkart

Binny Bansal’s journey to co-founding Flipkart had its share of challenges. He faced rejection twice from Google and spent nine months working at Recognizing the nascent state of India’s e-commerce sector, Binny and Sachin decided to launch a “Comparison Search Engine.” In 2007, they took the bold step of quitting and founded Flipkart, an e-commerce startup. Flipkart quickly gained customer trust and loyalty through its commitment to service and efficient delivery. The company’s reputation grew, and it emerged as India’s leading e-commerce platform.

In 2015, Binny and Sachin Bansal received recognition when they were listed on the Forbes India Rich List as India’s 86th wealthiest individuals, with a combined net worth of $1.3 billion. Despite facing competition from and other e-commerce platforms, their unwavering vision propelled Flipkart towards greater success and expansion.

Awards and recognition (success story of Flipkart)

Binny and Sachin Bansal received several accolades and recognition for their achievements:

  1. The Economic Times honored Binny Bansal as Entrepreneur of the Year for 2012–2013.
  2. The founders, Binny and Sachin Bansal, made their debut on Forbes’ India Rich List, ranking 86, with a combined net worth of $1.3 billion.
  3. In April 2016, they were selected as Time magazine’s annual list of the world’s 100 most influential people, acknowledging their significant impact on the business world.

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Walmart Acquires Flipkart (success story of Flipkart)

In May 2018, Walmart, the American retail giant, acquired a 77 percent stake in Flipkart. This transaction left Binny Bansal, Tencent, Microsoft, and Tiger Global with the remaining 23 percent ownership. The 77 percent stake that the young entrepreneurs retained was valued at $16 billion, solidifying their status as highly successful entrepreneurs in India.

Walmart financed this acquisition through a combination of newly issued debt and cash. They invested $2 billion in new equity funding into the company. Additionally, both companies decided to preserve their respective branding and operating structures.

Sachin Bansal left Flipkart

Shortly after the acquisition, Sachin Bansal decided to leave the company. The close bond between the two Bansals, which had lasted for years, had now come to an end, allowing them to pursue their individual goals. Binny Bansal acknowledged Sachin’s significant contribution to shaping Flipkart during its early years. Sachin had served as CEO until January 2016, and his long-term vision had played a crucial role in making Flipkart one of India’s most renowned companies. Sachin’s inclusion in the 2016 Times 100 List underscored his remarkable success.

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Binny expressed how much Sachin would be missed by Flipkart’s employees. He described Sachin as not only a good friend but also a guiding force for the past fifteen years since they first met. Binny emphasized that Sachin’s name will always be associated with Flipkart’s success. Binny also praised Sachin, highlighting how he encouraged and inspired everyone to think big, take bold risks, and prioritize customers and India. At Flipkart, Sachin celebrated every milestone, demonstrating his unwavering dedication to the company’s growth.

Retails Ecommerce Sales growth report Worldwide

  • Latin America – 36.7
  • North America – 31.8%
  • Central & Eastern Europe – 29.1%
  • Asia – Pacific – 26.4%
  • Western Europe – 26.3%
  • Middle East-Africa – 19.8%
  • Worldwide – 27.6%


What is the history and success of Flipkart?

Flipkart was founded in October 2007 in Mumbai by Sachin Bansal and Binny Bansal, alumni of the IIT, Delhi and former Amazon employees. The company initially focused on online book sales with country-wide shipping. Flipkart slowly grew in prominence and was receiving 100 orders per day by 2008.

Why Flipkart is successful in India?

The platform uses social media platforms like Twitter, YouTube, and Instagram to promote its products. As a Business-to-Consumer (B2C) model company, it allows users to choose their sellers and products from a wide range of options.

Is Flipkart a success?

Flipkart was initially a self-funded business, starting with just 4 lakh rupees and selling books online. As Flipkart's success grew, various sources of funding became interested, and to date, Flipkart has received $9 billion in funding through 24 rounds.

What is the achievement of Flipkart in eCommerce?

Flipkart has built a strong brand and loyal customer base with innovative marketing and excellent customer service. They've also expanded by acquiring companies like Myntra and Jabong.

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