DNPA Code of Ethics

Purpose: The Digital News Publishers Association (DNPA) upholds the highest ethical standards in all aspects of its operations. This Code of Ethics is designed to ensure that every associate conducts themselves with integrity, adheres to applicable laws, and prioritizes the interests of the company over personal gain.

General Policy Application:

Gifts, Favors, and Payments by the Company: Gifts, favors, and payments may be extended to others at the expense of the company, provided they meet the following criteria:

  1. They align with accepted business practices.
  2. They hold limited value and are not construed as bribes or payoffs.
  3. They comply with all applicable laws and ethical standards.
  4. Public disclosure will not bring embarrassment to the company.

Gifts, Favors, Entertainment, and Payments Received by Company Associates:

  1. Acceptance Guidelines: Associates shall refrain from seeking or accepting gifts, favors, entertainment, or payments without a legitimate business purpose. However, common courtesies associated with customary business practices are acceptable, including but not limited to:
    • Lunches or dinners with vendors, sometimes involving spouses, if initiated by the vendor.
    • Tokens of small value from vendors, such as calendars, pens, or pads.
    • Event tickets, provided they are offered by the vendor and the vendor accompanies the associate.
    • Overnight outings with vendor presence, subject to prior approval.
    • Receipt of perishable items during holidays.
  2. Vendor Relationships: A strict standard applies to gifts, services, or entertainment from suppliers. Day outings and use of vendor facilities for personal use are subject to stringent conditions and prior approval.

Conflicts of Interest:

Associates must avoid situations that create or may create conflicts between personal interests and those of the company. Any potential conflict must be promptly disclosed to the manager. Examples of conflicts include:

  1. Ownership or significant interest in enterprises doing business with or competing against the company.
  2. Holding positions with competing or collaborating enterprises.
  3. Acting as intermediaries in transactions involving the company.
  4. Any other circumstance that may compromise the associate’s loyalty to the company.

Confidential Information:

Unauthorized disclosure or use of confidential information is strictly prohibited. Associates must obtain prior authorization before disclosing any such information.


Violation of this policy will result in disciplinary action, including possible termination. Associates are obligated to report any policy violations promptly.

Social Media Guidelines:

Introduction: Social media postings should be made with discretion, as they are public and may have lasting consequences. Associates must adhere to the following guidelines:

  1. Understand Social Media: Recognize that social media encompasses various online platforms and be mindful of its reach.
  2. Company Policy Compliance: Ensure all social media activities align with company policies, including those outlined in the Employee Handbook.
  3. Personal Responsibility: Associates are personally accountable for their social media content, which should reflect their views, not the company’s, unless clearly identified otherwise.
  4. Respect and Professionalism: Maintain professionalism and courtesy in all social media interactions. Avoid posting offensive or discriminatory content.
  5. Honesty and Accuracy: Provide truthful and accurate information in social media posts. Correct any errors promptly.
  6. Respect Laws and Confidentiality: Adhere to legal regulations, including copyright and privacy laws. Avoid disclosing confidential company information without proper authorization.
  7. Reporting Concerns: Report any violations of this policy to Human Resources without fear of retaliation.


Plagiarism is strictly prohibited at DNPA. Associates must uphold journalistic integrity by properly attributing sources and seeking balanced reporting.


Reporters must strive for fairness by presenting both sides of a story and allowing individuals mentioned in negative reports the opportunity to respond.

This Code of Ethics serves as a foundation for ethical conduct at DNPA, guiding associates in maintaining integrity, professionalism, and respect in all their endeavors.